'Pretty People' Needed to Sell Drugs

The striking sandy blonde was selling cellular phones beforte a drug company recruited her to be a "drug rep."

Soon the drug company gave her a credit card. She started taking doctors to dinner, golf clubs, fishing resorts and other spas. She flew all over the country for sales training meetings where she saw people a lot like herself. She says, 'It was a sea of very beautiful people.'

And what did these pretty people do at the training sessions? They talked, they role-played, and they got good at their jobs. She sharpened her skills with the other recruits. They role-played to learn their sales scripts.

Why is this so important to the drug industry? Because doctors decide whose samples to hand out. Doctors decide which companies medicines to prescribe...