Saturday, March 12, 2005

Elections Run by Same Guys Who Sell Toothpaste

Noam Chomsky: The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it’s intended to delude you into picking this one rather than another one. Same when they run elections. But they’re assigned that task in order to marginalize the public, and furthermore, people are pretty well aware of it.

There’s a big fuss among intellectuals about the vote in Ohio, how the voting machines didn’t work, and other things. But the interesting thing is that nobody cares.

Why don’t people care if the election is stolen? The reason is that they don’t take the election seriously in the first place. They reacted about the way that people react to television ads. It’s a mode of delusion. If the Democrats want to succeed in that game, they’re just going to have to figure out better ways of delusion.


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