Fourteen Words Never To Use --when conning the US public

Frank Luntz: Pollster, Republican Political Consultant, and CEO of Luntz Research is an expert at the politics of Orwell.

How to manipulate the people’s opinions through nothing more than the words he tells politicians to use. His latest release is a 160 page briefing book on how the Republicans should be framing the arguments to selectively deceive the American people and appeal in turn to our best and worst qualities. How easy it is to deceive us using nothing more than DoubleSpeak.

THE FOURTEEN WORDS NEVER TO USE

NEVER SAY Government
INSTEAD SAY: Washington

NEVER SAY Privatization/Private Accounts
INSTEAD SAY: Personalization/Personal Accounts

NEVER SAY Tax Reform
INSTEAD SAY: Tax Simplification

NEVER SAY Inheritance/Estate Tax
INSTEAD SAY: The Death Tax

NEVER SAY A Global Economy/Globalization/Capitalism
INSTEAD SAY: Free Market Economy

NEVER SAY Outsourcing
INSTEAD SAY: Taxation, Regulation, Litigation Innovation, Education

NEVER SAY Undocumented Workers
INSTEAD SAY: Illegal Aliens

NEVER SAY Foreign Trade
INSTEAD SAY: International Trade

NEVER SAY Drilling for oil
INSTEAD SAY: Exploring for energy

NEVER SAY Tort Reform
INSTEAD SAY: Lawsuit Abuse Reform

NEVER SAY Trial Lawyer
INSTEAD SAY: Personal Injury Lawyer

NEVER SAY Corporate Transparency
INSTEAD SAY: Corporate Accountability

NEVER SAY School Choice
INSTEAD SAY: Parental Choice/Equal Opportunity in Education

NEVER SAY Health care “Choice”
INSTEAD SAY: “The Right to Choose”

Get the explanation for these "spin" terms HERE